Cereal Revisited is a new podcast, report and digital soundmap documenting the extraordinary actions listeners took in response to Cereal – our six-part series uncovering the polarised world of bread.
The project explores how grassroots storytelling can become an engine of change and celebrates all those working to reimagine a more diverse and hopeful bread future – from the ground up.
You can find lots more great resources about regional grain economies and how to get involved on the UK Grain lab website!
Six years on from the release of Cereal – our six-part investigative series uncovering the true cost of the commodity bread system whilst meeting the growing community of farmers, bakers, millers and activists coming together to build an alternative – where are we now?
In Cereal Revisited, host Katie Revell explores the ripple effects of the original series and asks how the new grains movement has evolved in the years since. We hear from original contributors about how their thinking and priorities have shifted, alongside new voices – people who were inspired to redefine their work and lives after listening.
We return to Cereal to ask what has changed, and what still feels stuck? What kinds of structures, relationships, and resources are needed to take this work further? And how can grassroots storytelling help more of us to recognise our own role within the system that sustains us?
Listen here!
The Cereal Revisited Impact Report digs into the influence and significance of Cereal to highlight the role of embedded, grassroots storytelling in inspiring change.
You can access the report here
This soundmap, created alongside the Cereal Revisited podcast, offers the opportunity to explore listener stories from around the world, from farmers, bakers, millers, and those who have engaged with our 2019 Cereal series. Cereal explored how the needs of industrial bread production have come to dictate how seeds are bred, grain is grown, flour is milled, and bread is baked and eaten. Alongside this, the series documented the emergence of local grain networks in the UK and the ideas and challenges within this growing movement.
The soundmap traces how Cereal has shaped thinking, practice, and connection across grain and food systems, and what actions people are taking today – from Scotland to Australia.
This is an ongoing project and we’d love to hear from you! If Cereal has resonated with you in any way, or sparked a shift in how you think or work with grain, you’re warmly invited to add to the soundmap.
Send us a voice note via the Farmerama WhatsApp +447466301300, telling us who you are, how you came across the series, and how it inspired any change or action – big or small.
Head to the UK Grain lab website to get involved and find more great resources on building regional grain economies!
Credits
Cereal Revisited was made by Abby Rose, Dora Taylor, Eric Massip, Katie Revell, Lucy Dearlove, Lucy Fisher, Rachel Payne, Rosie Baldwin and Stuart Whitman, with designs by Martha Wiles and theme music by Owen Barratt.
The podcast featured the voices of Andrew Whitley (Bread Matters and Scotland the Bread), Anne Parry (Felin Ganol), Ben Mackinnon (E5 Bakehouse), Ellie Cook (Pastry Chef), Emma Shires (The Missing Miller), Fred Price (Gothelney Farmer), Josiah Meldrum (Hodmedods), Kimberley Bell (Small Food Bakery and Nottingham Mill Coop), Mark Lea (Greenacres Farm), Steven Jacobs (Organic Farmers & Growers), Tom and Mary Edmondson (Cranley Barn Farms), Phillip Roberts (Baker) and Georgie Pickworth (South West Grain Network).
Cereal Revisited was made possible thanks to the generosity of the Roddick Foundation.
