‘Cereal’ #5: The best thing since sliced bread? Unsliced bread

The UK is the fifth largest economy and has some of the cheapest bread in the world – is that something to be proud of, or is it a convenient outcome of a system that prioritises shareholder profit, fobs off economically deprived people with poor quality food, and throws away a third of what it produces? 

It’s so ingrained in us that cheap food is better for everyone, but in this episode we ask you to stop and really think – are we supporting a system that is efficient for lining the pockets of a few, whilst impoverishing everyone else? 

What if the real cost is our collective health, and the health of the planet? 

Bread is not just money, bread is nourishment, deliciousness, companionship, connectedness, pride, politics.

In this episode we hear from bakers up and down the UK who are redefining the value of bread. Bakers who are making a stand for their communities and the planet. Bakers from some of the most economically deprived areas who are bringing meaning, intention and joy to their baking. Bakers who are being recognised for their craft and sharing the benefits with their local communities. 

This is about food networks, not food chains — this is about reaching true efficiency that takes into account the whole system (health, environment, waste, community, joy), not just the financial balance sheet.

The radical changes that bread has undergone are revealing of much wider truths about our relationships with food, to farmers, with the land, the environment, and with each other. If you eat food, you have a stake in this story.

A huge thank you to everyone who’s contributed to Cereal – as well as the voices you hear in this episode, many more conversations have helped to shape the series. Thanks to Chris MacCormack (Govanhill Bread Man), Theo Laffargue (Riverside Bakery), Catriona Milligan (High Rise Bakers), Kim Bell (Small Food Bakery and UK Grain Lab), Ben MacKinnon (E5 Bakehouse), and Rupert Dunn (Torth y Tir).

This series was made possible thanks to the generosity of the Roddick Foundation. Please listen, share, review & subscribe, and support the farmers instigating change. All six episodes can be found on Soundcloud and all podcasting platforms. And if you’d like to support Farmerama, visit patreon.com/farmerama.

Cereal is produced and edited by Katie Revell, with support from Abby Rose and Jo Barratt. Suzie MacCarthy and Hanna Söderlund also worked on the series. Our theme music is by Owen Barratt.